The Coronavirus pandemic changed the way we look at consuming. A value shift has put purpose and longevity of the things that we own into perspective. A Less but better-mindset has become an important driver for a consumer, who is now focusing on dressing to feel good instead of dressing to look good. Sustainability, comfort and function are linked to this upgraded minimal mindset.
A calming and pure aesthetic has emerged from these sentiments: contemporary, yet quietly luxurious a twist is given to the minimal style, which will last for several seasons to come. Classic pieces, such as suits, shirts and tops, but also mules and bags are elevated through more elegant and purposeful design. Reworking garments through the addition of a discrete detail, Designer’s creative pattern-making and re-invention is now giving a literal twist to staple pieces. At Livetrend we observed an increase of twisted and knotted elements, sometimes combined with hardware or cut-out elements.
ALYX, VEJAS, Givenchy and Jil Sander have shown how to twist and re-interpret their collections. With the continuous rise of the elevated minimalist twisted details can be leveling-up your best-selling pieces as well.