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LIVETREND: FW21 Trend – Striking Brights

Let’s get loud

For FW 21 the prospect of getting dressed-up and celebrating again is boosting energies and channeling feelings of excitement and joy. This overarching and exuberant positivity was a celebrated visually and viscerally  with Striking Brights that were setting highlights on the runways. These refreshing technicolors, almost shockingly vivid, are nodding towards decades that feel infectiously cheerful. Hinting towards the 70s and 80s, the new bolds are keeping a distinct digital edge and setting the tone for change. Especially in large-surface outerwear products and color block combinations, these colors were catching the eye and showing that empowered woman of 2021 have no fear to appear. Designers considered the essence of color-therapy and showed how daring to wear flashy combinations brings positivity to life and to the the neighborhood. 

While bold colors not only heighten the release of endorphins, as is demanded by current overly-positive macro-sentiments, these FW color highlights also carry us into the future. Those retro-futuristic artificial colors feel digitally-enhanced and establish a sense of a new emerging cyber-culture living in virtual realities. They answer to the needs of an evermore digital life, by capturing the styles of avatar skins and the need to get dressed for the screen. Materials of choice are technical fabrics with round handles, textured and soft knits and slightly “reflective” surfaces, all intensifying the mood-enhancing powers of the super-brights. Like a breath of fresh air, this color-trend promises to resonate well with a broad range of consumers: nostalgics to digitals, eccentrics to future-thinkers…

Credits: MSGM, Roksanda, Salvatore Ferragamo, Prada

Time for change!

Back up your intuitions by relying on LIVETREND technology. Our experts are using an innovative methodology that combines data from the quantitative analysis of the fashion shows with human and fashion expertise to decipher upcoming trends.

For more data-driven trends on the full shows, make sure to join LIVETREND FW21 FASHION SHOW ANALYSIS on the 24.03.2021 at 2 p.m.

Click the LINK to register and get your invitation now.

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8 March 2021
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