A trend-narrative surrounding eclectic vagabonds and new cultural nomads emerged on the FW21 runways. This trend draws inspiration from deeply connected and purposeful consumer sentiments regarding heritage and the wish of moving towards a unified melting-pot culture. This macro-sentiment manifests an important shift within society, which pushes inclusivity, acceptance and social sustainability to the top of the agenda. Alongside, the prospect of a digital-nomad life, new mindful concepts for traveling and the continuously growing immersion into nature accelerate this taste for diverse cultures and its accompanying revival of folkloric styles.
With new nomadic lifestyles in mind, Designers have been embracing ancient tradition and the artisan and craft linked to it. Their collections captured a feeling of bohemian rediscovery and contemporary wilderness. This Eclectic Culture trend translated into crafty and jacquard knit pieces, blanket-style jackets, comfortable dresses and sets. A wide-array of accessories includes large belts, woven bags, headwear etc. On the runways, heritage trims and traditional hardware were key details to bring the eclectic travel story to life. A predominance of fringes, embroideries and jewelry in the new folk spirit swept over the shows. Overall, the visual interplay of nature, community, craft and culture in the designs underlines the indubitable connection of the four. This slightly spiritual mix has shown to have healing properties during the pandemic and will continue to be an an anchor moving forward. The theme is about the journey and the escape to new destinations – within ourselves and on the planet.