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La vie en rose

Millenial pink is still hot

Pink remains one of the most frequent colours in the collections. Overall in the colour range we are in the order of 6% for rtw and accessories combined. If we analyze only the fashion colors the percentage amounts to 18%.
We detect a growth of pink in the colour range compared to winter in the order of +2.25%.
Powdered roses are now a classic, almost neutral and represent about 30%. Medium roses are averaging 56% of the total collections, with an increase of 7% compared to winter. The colour that attracts our attention in the analyses is fuchsia, which represents 13% of the rose offer and will be analysed separately in a dedicated post.