Compared to winter, yellow remains a stable colour, although darker shades such as mustard decrease dramatically (-45%) to give way to brighter, more vivid summer yellows, which increase by 38%.
In the overall colour range, yellow represents 2%, but rises to 6% if we only select the fashion colours, without the continuous classics. There does not seem to be a specific yellow, common to all brands. Each brand has interpreted the tone according to its DNA and inspiration. There are therefore cooler shades, sorbet, bleached but also more vintage, warmer, ethnic tones. There are also sunflower and buttercups shades, as well as the more acid, synthetic and very bold ones for clothing and accessories.
20 March 2019