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It’s cardigan season

The perfect piece

This iconic unisex piece, is brought up to date by many designers for winter 2020.
Playing with mini or maxi shapes, accessorized with jewels or with statement sleeves, many designers have presented this piece during FW20 fashion shows as Dolce & Gabbana where it was a leitmotiv. Many brands opted for the jacquard or printed version like Fendi, Missoni, MiuMiu, Palm Angels, Balmain. To notice that the trend is also strong for men as seen at SS21 menswear Celine show.

Comfortable and cocooning, knitwear meets new normal consumer needs.
Instagram has already shown +50% of knitwear products this season compared to SS19. Often mixed with dresses and expecially sleepdresses, the femminine mini cardigan as seen at Rouje, forloveandlemons, Giorgia Todini, Jacquemus, is a knitwear must have of 2020. Analysing Instagram, our technology has detected that cardigan is the best product to invest in for FW20 and has a big potential for early SS21.