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Instagram Update: Dresses

Ready for the first vacation season after the lockdowns, dresses are shifting over Social Media. From more commercial to the most edgy styles, the trending looks have one common driver: a sense of ease and a sense of elegance. The highly anticipated holiday season is surfacing some classics, like the slip dress or bohemian maxi style, but also embraces an array of novelties. With a focus on #Y2k styles, the buttoned-up body-con and neck holder shape are offering a slightly nostalgic feel with high sex-appeal. Similarly seductive, mini styles with gathered styles and the revealing cut-out looks are manifesting their relevance on Social Media channels. Fishnets, Tunics and fluid looks propose a more sophisticated take on femininity, which feels effortless and soft at the same time.

Easy and Chic.

Overall, the bucolic cottagecore look of pandemic dresses has given way to a more dressed-up and elegant look. Celebrating the female body remains key and offering comfort through fluid and light materials remains essential for this season’s Instagram highlight pieces. The Livetrend Tracker has detected the most trending tops on Instagram.

The New Must-Haves


The Subtle Wrap Dress

Credits: @veronicaferraro, @carodaur, @mganbowmangray, @marigilliot, @daziethelabel


The Slinky Slip Dress

Credits: @mariegilliot, @matrig, @oliviabynature, @veronicaferraro, @be.conceptstore


The Sleeveless Fishnet Look

Credits: @jellybazar, @patriziapepe, @jessicamichel, @britmanuela, @naomilizee


The Buttoned-Up Jersey Dress

Credits: @annahstasia, @deanaduca, @alicestenlof, @mjhedderman, @jetlaggedlovers


The Neck-Holder Mini

Credits: @lovisavorg, @estelle_aliot, @endlesslyloveclub, @lucastee, @leximars


The Seductive Cutout Style

Credits: @ellarose, @bettinalooney, @koibird, @vergegirl, @ronnykobo


The Gathered-Side Mini

Credits: @hannaschonberg, @jourdanslone, @bellahadid, @leoniehanne, @chiarasampaio


The Tunic and Kaftan Style

Credits: @jordyn, @bettinalooney, @lauraequizabel, @claudia.parrast, @yoyokulala


The Light Bohemian Maxi Dress

Credits: @weworewhat, @bettinalooney, @tamucmcpherson, @staud, @rocky.barnes

Transforming Summer Wardrobes

Those are the new trending it-pieces for SS21 according to Livetrend Technology. You can find the growth index (year on year) on the top left and the trend classification on the bottom left. To fully understand the classifications, take a look at the explanations on the right. This trend stamp will help you guide your decisions and position the trend within your market for SS22.

Some of those trends are staples and can be considered as stable trends, such as the bohemian or slip dress. As safe trends, we can consider the Cut-Out Style and the fluid body-con, due to their commercial potentials and relatively stable presence and growth rate within the market. The bigger trends, due to their rapid increase and favoritism are wrap dresses and slip styles. Novelties are proposed via the returns of neck-holder and kaftan silhouettes and the most fashionable clients prefer revealing fishnets and sexy buttoned-up formfitting shapes. Next to stable puffy sleeves, shirring and cut-outs around the stomach and back, the gathered-side, whether pleated, draped or via pull-strings, has turned out to be a favored detail across Social Media.

Make sure to integrate some of those highlights into your upcoming product ranges and be sure to hit the tase of Social Media-driven consumers. There are no limits for creativity and most staples can take more commercial and subtle variations, next to their more edgy and daring counterparts.

13 July 2021