The FW 21 Trend Story Poet Society reflects on the current societal sentiments of striving towards more alternative lifestyles and an improved and confident self, post-pandemic. As part of the crisis, a great number of people have begun another schooling career or changed professional paths due to job losses or an extra amount of free-time. As a result, the yearning for education and for feeding the intellect has intensified. Especially the younger generations are drawn to the mystical universes of ancient thinkers and men and women of letters. On TikTok the #darkacademia trend has accumulated more than 575,5 M views already. Next to this desire for education and passion for accumulating new knowledge, the arty aspects surrounding poets is a fundamental driver for this narrative as well. A visible taste for a dramatic and theatrical self-sufficiency has funneled this increasingly growing counter-culture. These new poets are captivated by the literate and creative universe of intellectuals, which is implying a desire to develop self-expressional and fulfilling skills as well.
For this story, the nostalgic references include a wide array of historical periods, which are layered and mixed to create a more contemporary and surprising interpretation of the poet-narrative. Sleek and expressive, almost conceptually provocative looks, create the sense of an elite, select society, which resonates well with consumers’ desires for recognition and distinctiveness. The story also plays into a more fluid gender story as it combines feminine and masculine elements. This harmonic symbiosis of classical menswear and historic female universes enriches the open-minded spirit of this design direction. Take a look at some of the related trend-pieces and make sure to capture those secret society vibes and smarten-up your product range!