Let's analyze the beginning of Fall Winter 2019-20 collections about the ten most successful premium brands in France. These brands have already delivered 400 skus on average, but some brands are already between 730 and 1400 skus, of which 31% is represented by accessories.
Dresses are the most percentage of the season, representing 22% of the rtw. Just after come Tops & Shirts at 16% and knitwear at 13%, and this category will be evolving soon. Then t-shirts 12%, trousers 10%, outwear 8%, skirts 7%, blazers 6% and jeans 4%. So knitwear, outwear and skirts are the category that increase the most compared to pre-fall.
Small accessories are at 34% including belts, scarfs, clocks, eyewear, gloves, hats and parfums. Bags are 30% of the offer, followed by footwear at 22% and bijoux 14%. Small accessories are the category that add more quantity compared to pre-fall.
Concerning fabrics, there are many knits so also ribbed are predominant, because used also for many finishings. Veiled are still 10% as georgettes, leathers and faux leather are 8% as cottons. Blended are rising, as usual in this period. Lace stays at 7%. Very important are the shiny fabrics, already 5% in this period of the year.
Analysing compositions, cottons are still 23%. Natural fibres are half of the offer (46%) , with viscose at 14% and then wool 5% obviously increasing and silk decreasing at 5%. Polyester is 18%, increasing 2 points compared to summer and polyamide is 2%. Genuine leather represents 12%. To highlight that: 6% of the fabrics are embroidered, 4% are pleated and 2% are jacquards. Another interesting informations are that 59% of jeans are washed.
An interesting evolution of category pricing compared to pre-collections. Average prices have decreased overall for ready-to-wear. Price ranges have widened. Call prices have fallen and several key pieces of the collection have raised exit prices. The price architecture of the collection is taking shape. The lowest price is 30€ for a t-shirt and six categories out of eleven have an entry price of around 60€. Maximum prices are well over 1000€ for special products such as dresses or blazers. The most expensive piece is an outerwear that is at 2750€. Overall, the average price of the pieces in the collection is 212.36€.
Regarding the accessories of this autumn-winter 2019, bags represent 30% of the assortment. The entry price is 17€ for small leather goods and the maximum price is 995€ for a bag. Footwear represents 22% of the accessories offer and its price range goes from 97€ to 950€. The small accessories are at 34% and their average price is 102€. Bijoux are not sold by all affordable luxury brands and represents 14% of global offer. Their price ranges from 25€ to 375€.
Concerning sleeves, it is interesting to notice that even if is beginning of September, long sleeves are 53% of assortiment. Then come short ones at 26%, and 3/4 at 14%. Sleeveless are just 8% of product offer.
About fancy sleeves, puffed one are absolutely the protagonist of the season. Adopted by influencers and customers, they represent 30% of fancy sleeves. Then comes raglan at 17% and large sleeves. Dropping down shoulder is still trendy with 10% of sleeves. Ruffled, kimono, flared and gathered sleeves are decreasing due to seasonal reason, remaining principally on knitwear.
This analysis is done by collecting data on the e-commerce websites of ten most successful affordable luxury brands in France. It includes: Ba&sh, Claudie Pierlot, Iro, Liu-Jo, Maje, Sandro, Tara Jarmon, The Kooples and Zadig&Voltaire. The data is double checked, before and after analysis, to ensure reliable and relevant data. Ask for tailored analysis of your direct competitors or compared analysis with your brand collection at firstname.lastname@example.org