Let's analyze the Accessories of Fall Winter 2019-20 collections of the ten most successful premium brands in France. These brands have already delivered more than 2000 skus globally that represent 36% of entire collection.
Bags represent 31% of the offer. Premium brands are looking for it bags as luxury brands and some of them has already find their iconic pieces as The Kooples, Maje, Liu Jo, Zadig&Voltaire. With regard to the latter, it is important to appoint the collaboration with Kate Moss to create a collection of bags that has already become a must for the brand. Shoes are at 22%, mainly composed by boots & booties and sneakers. We must mention the great return of the ranger boots, present in all the collections. So the first position is lost by cowboy boots, who remains one of the most fashionistas. Small accessories are at 32%, with predominance of belts and textile accessories. To finish the jewellery at 15%, mainly necklaces.
Concerning fabrics and materials, Leather and fakes are at 63% and leather is predominant. Shiny fabrics, including glitter, sequins, vinyl and metallics are at 14%. Then velvet is quite popular for bag and shoes but it remains at 5% on global accessories. Quilted is very popular for handbags too.
Analyzing the price structure of the accessories, we see that shoes are the most expensive product on average. They surpass the bags by 17€ because the entry price of this category is much lower: 29€. Shoes, on the other hand, have a minimum price of 120€. The most expensive price of the collections remains the bag with 995€. For the premium market, the accessories do not exceed the psychological price of 1000€.
Fashion Jewelry can reach expensive prices up to 375€ but starting from really affordable prices: 25€. Small accessories include belts, foulards, scarves, watches, sunshades, gloves, hats, socks and more. The entry price is very low, but can rise to almost 400€.
Regarding the footwear of this autumn-winter 2019, shoes represents 22% of the assortment. Boots and sneakers are the most important sub-categories. Boots can rise to 950€ and have the higher price. Sneakers can have quite affordable entry price : 109€ and can go to 395€. Maximum prices remain below €400 for footwear, except for boots and ankle boots.
Bags use to be the most expensive category of accessories. At the moment, thanks to new deliveries, boots have taken the first place. Slightly under 1000€, the maximum price is relevant compared to the other items of the collection. Wallets, coin purses, cardholders and keychains have average prices between 45€ and 98€. Some wallets can go to 250€ also because they are used as mini-bag.
Regarding small accessories, belts are the most important sub_category. Average price is 111€. Higher prices are shown by watches (148€) and eyewear (161€), the other product families have cheaper average prices. Even if foulards and scarves have higher maximum price (295€) after belts.
Fashion Jewellery represents 15% of accessories assortment and even if it has among the lowest prices in the collection, it shows medium range higher prices. Necklaces can go up to 375€ and earrings to 250€. Entry prices are between 25€ and 45€.
This analysis is done by collecting data on the e-commerce websites of ten most successful affordable luxury brands in France. It includes: Ba&sh, Claudie Pierlot, Iro, Liu-Jo, Maje, Sandro, Tara Jarmon, The Kooples and Zadig&Voltaire. Ask for tailored analysis of your direct competitors or compared analysis with your brand collection at email@example.com