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Earthy Tones

Decreasing trend

We have watched earthy colours emerge and become established a few seasons ago. Palette returned to fashion certainly thanks to the seventies inspirations. Today the range of earthy tones is away from the vintage flavor and takes on a completely contemporary and fashionable taste.
This winter the browns represented 4% of the colours offer, going this summer to 2%, with a decrease of half. This season, earhty tones account for 6% of fashion colours and 3% of classic colours.
Caramel, certainly the trendiest colour in the range, remains stable at between 22 and 23% of the brown range.