Dresses have the highest percentage of the assortment, representing 21% of RTW. Just below, Tops make up 16%, an increase of 2% from last year. This number is confirming the “over the keyboard dressing” trend. With 10% of the assortment, Shirts & Blouses are respecting the products realistically sold in this period, as long-sleeves.
With same weight within RTW, T-shirts are taking 16% this early SS21, answering to the new casual lifestyle and the need comfort. This year, trousers are more visibly marking their point in the assortment, representing 10% of the offer. Joggers are the most popular sub-category, showing a proportion of 23%. Shorts (22% of pants) are teaming up with blazers for a new, more contemporary tailoring look or as short jeans for a more casual look.
Skirts, on the other hand, have lost ground through this trouser-increase and their suitability to the new normal.
Knitwear appears to be a very important category, as it continuously gains momentum from FW19 (+42%), and is adapting to new product, such as trousers, shorts and one piece, latter for the more edgy brands. Meanwhile knitwear dresses, jumpers and cardigans remain a safe bet. Openworks and mohair are the knit novelty of this early spring season and ribs continue to be a stable trend.