The pandemic has changed the landscape of instagram: Differences are clear, paid influencer posts are down, usage is up, but what else is changing? With consumers spending more time on social media and challenging their values, they are now expecting greater levels of authenticity and involvement. This demand translates into an increase of smaller and niche brands gaining momentum. The faster spread of those smaller and more forward-looking fashion labels and styles has surfaced a great number of emerging trends that might feel more edgy and fashionable but answer to peoples’ desires to embrace greater authenticity and a stronger identity on screen.
A lot of those early bird instagram trends are related to the new home hub and a more explicit idea of showing the outside world what is happening on a more intimate scale. Products related to underwear or nightwear come as no surprise in front of this macro-sentiment. Other influences on those emerging key pieces are resurfacing ideas and questions regarding gender stereotypes. Tights, bra-elements and sheerness are highlighting the feminine body here without objectifying it but by empowering it.
The reminiscent taste for the quirky 2000s and their seemingly overpowering expression of femininity and hedonistic living is translating into an aesthetic influence on several of the key pieces. Especially with low-waists, crops and the almost tacky furry cardigans. However, those pieces demonstrates the escape towards seemingly better days in a not so distant past and the hope for a not so distant brighter future.
Take a look at the top emerging trends and make sure to integrate or push them as statement pieces within your assortment.