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Creamy Vanilla trend alert

A safe bet for SS21

Shades of beiges are a growing trend, but how is going to evolve for SS21 and FW22?
Our technology detected that beige tones are going to go warmer and tasty. We mean like vanilla and Italian zabaione. In-between neutrals and pastels, creamy vanilla is going to be a safe bet for a trendy colour.
Jacquemus starts this colour impact on fashion but also on social media, with his SS21 show, set in the middle of nature. In a magnificent wheat field, where the wheat spikes were the only decoration, models where dressing beautiful outfit. A certain raw and natural look, expertly mixed with the femininity of the styles and the size inclusive casting, gave a voluptuous look that was immediately a hit on socials.
A first analysis of SS21 fashion shows, already confirm the trend. Vanilla is a must have on natural and raw fabrics as on sophisticated ones, as you can see at Victoria Beckham, Rebecca Taylor, Jil Sander, Krizia…