Since the start of the month, bold prints have been trending with searches increasing by 60%.
Floral, geometrical or stripy prints are blowing in e-commerces and Instagram, rising in popularity with “psychedelic” patterns from the Seventies. Meanwhile, the vintage flavor is keeped by Gucci and the recent Supreme x Pucci collaboration. Globally bold prints increased by 130% compared to the same period last year. The data obviously also reflects the exit from the various lockdowns in the various countries and the gradual return to normality, factors that have given way to new vibrant and joyful colors and shapes. A reborn desire for positivity, expressed with the desire to fill one’s eyes with vitality and translated with bright and flamboyant prints.
5 July 2021