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Bleached Denim

Nineties are Back

Stonewashed Denim , Acid – Washes and Bleach Spots marked this season with a comeback already. For Spring/Summer 2019, bleached denim definitely seems to have re-appeared as a striking trend following ’80 and ’90 revival. Though acid wash has been regularly seen for last couple of seasons, this spring the light blue shade is back in types of apparel from slim jeans to western shirts to jackets. There is an increase in bleached denim by 348% over the last year. The trend was spotted in multiple SS 19 collection this season. Some high end labels including Stella McCartney , Alberta Ferretti, Alexander Wang, and Balmain, represented the acid washes in the runways with in super-bleached jeans so pale they merely suggested the color blue. Isabel Marant and Proenza Schouler went in on the acid-wash effect reminiscent of ’80s jeans. Other designers even used bleach to create unexpected patterns or distressing on their denim pieces.
Indigo wash effects are more contemporary and modern as we use to remember from eighties and nineties. The first images that come to mind are those of the very marked washes, known as “cheap”, whose exaggerated contrasts do not imitate the natural wear and tear of raw jeans. All this is generally coupled with designs saturated with unnecessary or even vulgar details…. The actual trend is to create a very light snow texture for more commercial pieces, coming in relaxed fits or high-waisted “mom” jean silhouettes or to create tie&dye patterns, so fashionable this season.
Sandro, maje, iro… all premium brands have more than one acid-wash piece in their collection: jeans, skirt and jacket; often with a reference to Isabel Marant’s cut. Acid-wash represents 9% of their denim offer.

Think about the ecological impact of most of the methods used to achieve these results. Today there are much more ecological alternatives thanks to laser and ozone washing.
Ozone wash reduces water consumption by 50% and energy consumption by 61%. Time is also time saving because for a single pair of jeans 6 to 7 washings and rinses are traditionally necessary, compared to only 2 to 3 with ozone washing.
The cotton industry is one of the most polluting in the world, using only a quarter of the world’s pesticides. Making a single pair of classic jeans is like leaving a garden hose open for 1 hour and 45 minutes or using your car for 125.5 km. In addition, the products used for dyeing or washing are generally toxic, even to the health of factory employees. In other words, if we can try to make a little effort on this side, it can only be welcome for everyone!

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