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Trend to watch

It’s time for the millennial pink colour splashed everywhere to move over. Another colour is coming into the spotlight… AQUA. WGSN has call it neo-mint and announced it will be the colour of 2020, which will be particularly popular in the Fashion and Interiors industries.
We can already see examples of this color in spring summer 2019 collections. It represents 3% of green colour assortment and it is well distributed in categories, from rtw to accessories. It is featured on several fabrics: georgette, organza, washed satin, jersey, knit, leather. It was slightly greyish and sophisticated at the beginning of the season, it evolves in a very light turquoise for summer.
Test this color this summer to see if you can meet your customer’s taste and manage quantities for Summer 2020.