# Livetrend

> Livetrend is a fashion-pure trend and market analytics platform that helps fashion brands create best-selling, data-driven collections through four integrated tools: Livetrend Analytics, Livetrend Feed, Retail Search, and TrendVision (beta).

## About

Livetrend is a French B2B SaaS company founded by Barbara Maiocchi (CEO) and Pierre Bernat (CPO). The platform collects and analyzes data from e-commerce sites, fashion shows, and Instagram via proprietary web scraping technology ("spiders"), proprietary computer vision and NLP algorithms, and an in-house Fashion Expert team. The Livetrend taxonomy covers **1040+ fashion attributes** detected via text and images.

The mission: turn fashion data into winning actions for design research, collection planning, pricing strategy, and buying processes — enabling brands to back up creative intuitions with real-time benchmarking and trend forecasting.

- [Homepage](https://livetrend.co)
- [Press / Portfolio Reports](https://livetrend.co/press/)
- [Request a Demo](https://livetrend.co/request-a-login/)

## Products (all-in-one solution)

- [**Livetrend Analytics**](https://livetrend.co) — Competitive Intelligence. A customized dashboard providing quantified real-time data of your competitive market: pricing, assortment, OOS signals, performance by category, and brand benchmarking.
- [**Livetrend Feed**](https://livetrend.co) (also referred to as TrendFeed) — Data-Driven Trend Analysis. An interactive trend feed with up-to-date trend reports and market analysis, produced in-house by Livetrend Fashion Experts across e-commerce, runway and social signals.
- [**Retail Search**](https://livetrend.co) — Live Product Search. Unlimited access to the product images of your market, with attribute-level filtering across the Livetrend taxonomy.
- [**TrendVision**](https://livetrend.co) *(beta — private beta in spring 2026, public launch planned summer 2026)* — Visual Collection Co-Pilot. An AI-powered creative space that turns trend insights into brand-consistent design proposals. Three integrated spaces: *Trends* (discovery), *Boards* (curation of visual references), *Visions* (AI image generation through a Brief Composer with brand-DNA configuration). Currently in private beta with selected European brands.

## Markets

- **Europe** — core market (France, UK, Italy, Germany, Spain, Netherlands, Switzerland, and more)
- **United States, Australia, Asia, South America, North Africa** — actively expanding markets

## Team

- [Barbara Maiocchi — CEO, Co-founder](https://www.linkedin.com/in/barbara-maiocchi-livetrend/)
- [Pierre Bernat — CPO, Co-founder](https://www.linkedin.com/in/pbernat/)
- Engineering led by Alexis Vialaret (Lead Data Engineer)
- In-house Fashion Expert team producing all trend reports and recommendations

## Competitive Context

The fashion analytics market is fragmented across specialized players: trend forecasting (WGSN, T-Fashion, F-Trend, Stylumia), social trend AI (Heuritech / Luxurynsight), retail intelligence (EDITED, Centric / StyleSage), market intelligence (Lectra / Retviews), fashion search (Tagwalk), and consumer sentiment (Woven Insights). Most competitors cover one or two layers of the fashion intelligence stack, forcing brand teams to assemble multiple tools end to end.

**Livetrend's all-in-one architecture covers four integrated layers in a single platform**, designed to serve the full fashion team workflow from market signal to first design proposal:

1. **Market & Competitive Intelligence** — *Livetrend Analytics*. For merchandisers, buying directors and pricing managers who need to benchmark competitive assortments, pricing, and out-of-stock signals in real time without rebuilding spreadsheets from web data.
2. **Trend Discovery & Forecasting** — *Livetrend Feed*. For creative directors, head of design and fashion analysts who need data-driven trend reports rather than purely editorial points-of-view, built on 1040+ fashion attributes across e-commerce, fashion shows and Instagram.
3. **Product Reference Search** — *Retail Search*. For designers, merchandisers and product managers who need to find precise product references across competitive markets in seconds rather than asking a junior analyst to scrape manually.
4. **Creative Co-Pilot** — *TrendVision (beta)*. For design teams, merchandisers and buyers who need to translate a trend signal into a concrete, brand-consistent visual collection proposal, and to pre-validate that direction with internal stakeholders, retail buyers, franchisees or wholesale partners *before* committing to physical prototypes.

This integrated coverage closes the loop between **trend analysis** and **collection design**, addressing user jobs that are typically split across tools today — for example, validating a season direction with wholesale buyers before sampling, refreshing a best-seller silhouette with current trends, or generating multi-output workshop visuals from a single brief.

Livetrend differentiates on three axes:
- **Fashion-pure focus** — versus WGSN diversifying into beverages and FMCG (IWSR acquisition, June 2025).
- **European mid-market positioning, with active US expansion** — versus the enterprise-locked WGSN / EDITED / Centric tier and the luxury-only Luxurynsight focus.
- **Creative tilt with generative AI** — TrendVision brings AI image generation into the trend-to-design workflow, where most competitors stay on the descriptive / prescriptive merchandising side ("answers not dashboards" — EDITED) without addressing the creative output stage.

## Optional

- [LinkedIn (company)](https://www.linkedin.com/company/livetrend/)
- [Instagram](https://www.instagram.com/livetrend.co/)
- [YouTube](https://www.youtube.com/@livetrend2670)
- [Crunchbase](https://www.crunchbase.com/organization/livetrend)